Text ads drive traffic to your business’ LinkedIn page with an easy to use pay-per-click (PPC) advertising platform. By strictly using text and logos, advertising on LinkedIn is easy to use on a budget. These ads will show on the right-side column of your audience’s feed. Last but not least are Text & Dynamic Ads. Also, consider including the LinkedIn Profile URL field in your form, so you have it as a reference for your sales team. This should prompt the form to autofill with a more valuable email that what is typically a personal one.
Helpful hint: Try building your form to include the Work Email field instead of the standard Email field. Design RecommendationsĪvailable Contact Information from FieldsĪvailable Company Information from FieldsĪvailable Industry Information from FieldsĪvailable Demographic Information from Fields With conversation ads you can set up multiple CTAs that link to landing pages, lead gen forms and engage with your audience through a message tree you create. Sponsored messaging is a great way to start quality conversations. 1 goal with sponsored messaging ads is to generate leads for new clients and customers. Sponsored messaging can also be through message ads which are direct messages that spark immediate action. They can be in the form of conversation ads which are direct messages with professionals through a choose-your-own path experience. This is essentially a direct message to someone who potentially has an interest in your services. Sponsored messaging is another form of paid advertising on LinkedIn. Design Recommendations Image RatioĤ:1 (Image will be pulled from the event page) Hit your highest attendance record ever by advertising your events on LinkedIn. Helpful hint: When picking cards for your carousel ads we recommend use 3-5 cards. Technical Requirements Number of Carousel CardsĢ,000 Characters for destination field URL And, you can add multiple calls-to-action and direct each image to a different post-click page to really promote engagement.ħ5% of the 300 advertisers included in the LinkedIn BETA test said they would use carousel ads in their next campaign because of the increase in engagement and click-through-rates they saw in comparison to their standard sponsored content campaigns. Unlike other ad formats that only give you one image, carousel ads can include up to 10 images. You can really show off what your offer is all about with carousel ads. Video ads are an opportunity to show, not tell, your brand story. Size RequirementsĬapture your audience’s attention with engaging content. So, you don’t have to worry about making any extra changes. It lets you show your ads to people on third-party apps and websites, using the same targeting and budget that you set up for your campaign. Want to reach more LinkedIn members with your sponsored content campaigns? Try using the LinkedIn Audience Network. LinkedIn recommends square ratio for best click-through rate (CTR) performance. Creating an eye-catching design will engage a large audience. Single image ads include one image and text that display in targeted LinkedIn feeds. We recommend using sponsored content for brand awareness and pushing posts that are very engaging and will catch your audiences’ attention. Think of it as a LinkedIn post that gets pushed into an ad and can be seen by people who don’t follow you, but are in your target audience and could potentially use your services. These can be in all different formats including single images, videos, carousels, events, and documents. Sponsored content are advertisements that pop up on people’s newsfeeds.
Each of these types serve different purposes and generate different results. The four types of LinkedIn Ads include Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text & Dynamic Ads. If you are new to LinkedIn Ads, let’s start with the basics. In this article we’ll show you the specifications for each ad type and give you some of our expert advice to make your LinkedIn Ads perform their best. It’s a business focused platform that already has a narrower audience of professionals than other platforms, so it makes targeting a specific audience even easier.
LinkedIn Ads can be a valuable advertising channel especially for B2B companies and professionals. Looking for specifications and expert insights to creating high performing LinkedIn advertisements? Look no further.
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